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Mercury Insurance Billboard Sparks Controversy

The controversy over the Los Angeles billboard telling the public “You Can’t Trust Mercury Insurance” could soon become a lawsuit.

Attorneys for Consumer Watchdog, the group that put up the message, have sent a letter to CBS Outdoor, Inc., the billboard owner, threatening legal action to force them to restore the sign if the company does not do it by themselves.

For two weeks at the end of August, the billboard with the black writing on a bright yellow background exhorted drivers on Wilshire Boulevard with its statement “Consumer Watchdog says: ‘You Can’t Trust Mercury Insurance'” and directed them to a website where Consumer Watchdog had posted its “Top 10 reasons why you cannot trust Mercury Insurance Co.”

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